A quirky concept that leaves a lasting impression
Client
Val’Hor, the French Interprofessional Organization for Horticulture, Floristry, and Landscape, with the agency Sensation!
Problem Statement
Raise awareness among plant professionals about the alarming disappearance of pollinating bees through a B-to-B Public Relations operation.
Solution
- Creation of a creative and appealing concept : The first Food Truck dedicated to bees.
- Installation of the setup at the tradeshow dedicated to professionals of plant in Nantes, where the targeted audience (plant professionals) is located.
- Arrangement of melliferous flowers, the favorite food of pollinating insects, inside and around the Food Truck. Showcasing of the plants beneficial to bees and other pollinators.
- Distribution of leaflets and communication on the importance of melliferous plants for the preservation of bees by trained hosts.
- Broadcasting of an awareness-raising clip during the activation
- Welcome area featuring honey-themed treats and beverages.
- Speech by an opinion leader.
- Media coverage of the event through various channels (print media, partner websites, social media...)